Because the IU East campus receives a portion of Indiana University’s more than $138 million in federal contracts, it is required by federal law to develop a written affirmative action program. Federal guidelines define an affirmative action program as “a set of specific and result-oriented procedures to which a contractor commits [itself] to apply every good faith effort to achieve prompt and full utilization of minorities and women, at all levels and all segments of [its] workforce where deficiencies exist." This process requires an analysis of the present quantity and quality of employment of women and minorities within the university to see if there are areas where women and minorities are considered to be represented when compared to the number of possible women and minority employment candidates in the recruitment area. If under-representation is found, the university must use its best efforts in good faith to develop and implement procedures designed to increase the number of qualified women and minority employment candidates in the applicant pool. The principles of affirmative action require that strong efforts be utilized to employ and advance women and minorities in areas where they are employed in fewer numbers than is consistent with their availability in the relevant labor market. Such efforts may include specialized advertising efforts, recruitment funds, mentoring programs, or other programs designed to promote the achievement of affirmative action placement goals.